Stop Chasing Competitive Keywords and Concentrate On Long-tail

Keywords can be split into two main groups, short tail keywords and long tail keywords. Long-tail is used to describe the strategy of targeting less-competitive niche markets rather than the hugely competitive broad keywords. A long tail keyword is something like ‘Small Business Web Design’ while a short wail keyword is something like ‘Web Design’.

Benefiting from the long tail

So why would you want to target keywords which bring only small traffic. The answer is simply, there is less competition so you can rank on the first page of Google for long tail keywords far easier than ranking for short tail keywords. Yes, they don’t bring the same traffic separately but if you target multiple long tail keywords you can get lots of easy traffic. Not everybody is capable of ranking highly for highly competitive keywords but anybody (!) can rank for long tail keywords.

Conclusion

Whether you can achieve high rankings for competitive keywords or not, long tail keywords could be highly beneficial for you.

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