Search Engine Optimisation Blunders

View our short video which provides tips to avoid making SEO blunders:

• Choose you keywords carefully – don’t go for wrong phrases

• Keyword Placement – Do it right

1. Ensure your keywords are in the text body
2. Ensure your keywords are in the page title

• Long vs. Short Pages

1. Keep your web page to between 350 and 1000 words.
2. Long pages will get ignored by the search engines

• Relevancy Rules

1. Search Engines will increase the ranking of your pages if they relevant

• Content is king – ignore it at your peril

• Keyword Stuffing

1. Do not overload your keywords ratio should be about 5%

• Duplicate Content

1. Do not copy content from other sites, you will be penalised

• Misunderstanding graphics

1. Images should be relevant and not too large

• Back links

1. Do not add link too quickly, resist poor quality links……quality rather than quantity.