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HAVE YOU TRIED OUR FREE SEO OFFE

Have you taken advantage of our free SEO offer yet? If you have [index_tab_search] not, what in the world are you waiting for? Netmark Essentials will perform a. . .

STOP CHASING COMPETITIVE KEYWORD

Keywords can be split into two main groups, short tail keywords and long tail keywords. Long-tail is used to describe the strategy of targeting less-competitive niche markets

E-COMMERCE

Netmark's CMS allows the integration of our basic or bespoke shopping modules. With the use of on-line payment platforms your website will be transformed into a functional business.
E-commerce Solutions

WEBSITE DESIGN

Our specialist internet marketing skills are used to create exciting bespoke websites that are functional and search engine friendly. All sites come with our Content Management Systems.
 Website Design Services

SEO

The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. In much the same way you have found us, can potential new customers find your site?    Search Engine Optimization

CONSULTANCY

What ever the size of your company, our proactive, energetic and inventive approach will help to build your sales and boost your business. Free consultation available on request.                 Consulting Services

Internet Marketing Agency Specialising In Search Engine Optimisation & Website Design            

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Search Engine Marketing Services
 

Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" search results for targeted keywords. 

Search Engine MarketingPattern analyses has shown that searches are performed at a ratio of 3:1 when comparing organic listings with that of paid or sponsored adds. The higher a site "ranks", the more searchers will visit that site! Search analyses again have proved that on average the number of visits is directly proportional to your ranking. A company with their site positioned on Page 1 position 1 is likely to receive 40% of traffic to their site; 6% for position 5 and less than 1% for position 10.

History Of Search Engine Optimisation

Webmasters and content providers began optimising sites for search engines in the mid-1990s when search engines started cataloguing the early World Wide Web.  From the outset webmaster realised that all they needed to do was submit a page, or URL, to the various engines that in turn would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. Site owners soon started to recognize the value of having their sites highly ranked and visible in search engine results. The earliest known use of the phrase "search engine optimisation" was a spam message posted on Usenet on July 26, 1997. 

In 1998 Google was born and attracted a loyal following among theSEO growing number of Internet users, who liked its simple design. Off-page factors such as Page-Rank and hyper-link analysis were considered, as well as on-page factors, to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although Page-Rank was more difficult to game, webmasters had already developed link building tools and schemes to influence the search engine, and these methods proved similarly applicable to gaining Page-Rank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming. Search Engine Optimisation in partnership with Nettonic Ltd

Website Design

 
Website design has come a long way since the early days of the World Wide Web.  However the principle of creating presentations of quality relevant unique content which is accessed by an end-user by way of a Web browser remains.

Website DesignThe purpose of Website design is to bring together a collection of electronic documents and applications that reside on a Web server/servers and present content and interactive features/interfaces to the end user in form of Web pages.

Like the Internet's very first web sites, the majority of sites are presented in a computer language called HTML (HyperText Markup). HTML is currently in its' 4th version, with the next major version, HTML 5 currently being rolled out. HTML 4 has been the core Internet Mark-Up language for nearly 10 years. Ever since the original conception of HTML, the Internet boom has spawned an array of  other languages, software and mediums that are used in collaboration to produce modern, attractive and dynamic web sites. Improvements in browsers' compliance with W3C standards prompted a widespread acceptance and usage of XHTML/XML in conjunction with Cascading Style Sheets (CSS) to position and manipulate web page elements and objects.

Typically Web pages are classified as static or dynamic:

  • Static pages donít change content and layout with every request unless a web master/programmer manually updates the page. A simple HTML page is an example of static content.
  • Dynamic pages adapt their content and/or appearance depending on end-userís interaction or changes in the computing environment. Content can be changed on the client side by using client-side scripting languages to alter elements. Dynamic content is often compiled on the server utilizing server-side scripting languages (Perl, PHP, ASP, JSP, ColdFusion, etc.). Both approaches are usually used in complex applications. Dynamic pages although built in PHP, ASP etc. are powered by databases such as MySQL
With growing specialization in the information technology field there is a strong tendency to draw a clear line between web design and Web development. 
                                                                        

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