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Keywords can be split into two main groups, short tail keywords and long tail keywords. Long-tail is used to describe the strategy of targeting less-competitive niche markets
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The higher a Web site ranks in the results of a search, the greater the
chance that that site will be visited by a user. In much the same way
you have found us, can potential new customers find your site? Search Engine Optimization
What ever the size of your company, our proactive, energetic and inventive approach will help
to build your sales and boost your business. Free consultation available on request.
Search Engine Marketing Services
Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" search results for targeted keywords.
Pattern analyses has shown that searches are performed at a ratio of 3:1 when comparing organic listings with that of paid or sponsored adds. The higher a site "ranks", the more searchers will visit that site! Search analyses again have proved that on average the number of visits is directly proportional to your ranking. A company with their site positioned on Page 1 position 1 is likely to receive 40% of traffic to their site; 6% for position 5 and less than 1% for position 10.
History Of Search Engine Optimisation
Webmasters and content providers began optimising sites for search engines in the mid-1990s when search engines started cataloguing the early World Wide Web. From the outset webmaster realised that all they needed to do was submit a page, or URL, to the various engines that in turn would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. Site owners soon started to recognize the value of having their sites highly ranked and visible in search engine results. The earliest known use of the phrase "search engine optimisation" was a spam message posted on Usenet on July 26, 1997.
In 1998 Google was born and attracted a loyal following among the growing number of Internet users, who liked its simple design. Off-page factors such as Page-Rank and hyper-link analysis were considered, as well as on-page factors, to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although Page-Rank was more difficult to game, webmasters had already developed link building tools and schemes to influence the search engine, and these methods proved similarly applicable to gaining Page-Rank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming. Search Engine Optimisation in partnership with Nettonic Ltd
Website design has come a long way since the early days of the World Wide Web. However the principle of creating presentations of quality relevant unique content which is accessed by an end-user by way of a Web browser remains.
The purpose of Website design is to bring together a collection of electronic documents and applications that reside on a Web server/servers and present content and interactive features/interfaces to the end user in form of Web pages.
Like the Internet's very first web sites, the majority of sites are presented in a computer language called HTML (HyperText Markup). HTML is currently in its' 4th version, with the next major version, HTML 5 currently being rolled out. HTML 4 has been the core Internet Mark-Up language for nearly 10 years. Ever since the original conception of HTML, the Internet boom has spawned an array of other languages, software and mediums that are used in collaboration to produce modern, attractive and dynamic web sites. Improvements in browsers' compliance with W3C standards prompted a widespread acceptance and usage of XHTML/XML in conjunction with Cascading Style Sheets (CSS) to position and manipulate web page elements and objects.
Typically Web pages are classified as static or dynamic:
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